Here is an interesting talk given at a recent MoMo Amsterdam event by Jyri Engeström of Jaiku.
Some notes:
Included are five core principles for creating a successful social site.
- Define your object. You should be able to identify the core social objects in your application.
- Define your verbs. These are the actions that people perform on objects.
- Make objects sharable. It should be easy for users to share objects, send them to friends etc.
- Turn invitations in to gifts. There should be value for a user in inviting a friend to join the site.
- Charge the publishers not the spectators. Basic access should be free. Charge for premium features.
Disruptive innovation: should be simpler or cheaper or more convenient.
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